Background: Through years of growth in the Elgin and nearby Fox Valley area, Sherman Hospital's facility on the east side of Elgin was quickly becoming overcrowded. When plans were made to build a new facility on Elgin's west side, the hospital knew that there would be concern about not only the new hospital, but the future of the old site.

Based on the proven success of the campaign created to promote Sherman's Heart Center, Demi & Cooper was the logical choice to handle the marketing and publicizing of both the new and old hospitals.

The result: A campaign was created to build local support for the building of the new hospital. At the same time, fears that the east side facility would be abandoned were put to rest through a cleverly crafted message that the east side hospital was not going to be closed, but instead, modernized and improved.

A variety of media were used to communicate with the community, including billboards, newspaper advertising, press kits at publicity events, an informative web site that collected supporting petitions and allowed supporters to order yard signs, wrist bracelets and e-mail state and local politicians. To a list of over 700 supporters an informative e-mail campaign was also devised. Response was overwhelming.

To view the individual components of this campaign, please select any of the thumbnails to the right for more information.

PROJECT: Support Sherman Billboards
Sherman wanted the public to know about and visit their “Support Sherman” website, so these boards were short and simple with a clear call to action. Some boards were created in Spanish as well to reach out to the Hispanic population in the area.

PROJECT: The Future of Sherman Logo/Tagline
This logo ties into Sherman’s original logo, but sends the message that the replacement hospital is just another way Sherman is looking into the future and for ways to provide better healthcare.

PROJECT: Replacement Hospital Ad
When Sherman went public with the rendering of their proposed replacement hospital, they wanted an ad campaign to show the rendering and talk about the various features of the hospital. These full-page ads are both clever and informative, and tell the public the exciting facts about the replacement hospital.

PROJECT: The Future of Sherman Website
When Sherman Health announced its plans to build a replacement hospital ad renovate the current hospital into an immediate care facility, the general public and media would surely be interested in finding out more information. Thus, TheFutureOfSherman.com. The site is simple, with easy navigation to information a visitor might want, and interesting and helpful sidebars if they are curious to learn more.

PROJECT: El Futuro De Sherman
When Sherman Health announced its plans to build a replacement hospital and renovate the current hospital into an immediate care facility, the general public and media would surely be interested in finding out more information. Plus, Elgin has a large hispanic community and Sherman was interested in reaching out to them as well. Thus, ElFuturoDeSherman.com. The site is simple, with easy navigation to information a visitor might want, and interesting and helpful sidebars if they are curious to learn more.

PROJECT: Support Sherman E-blast
Right before Sherman had a public hearing where people could discuss the project, this e-blast was sent to Sherman supporters thanking them for their backing and requesting that they e-mail government officials if they haven’t already.